Peru & Bolivia Amused Us With The Most Unique Hats
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What really sticks out, particularly in Peru, are the amazingly colourful and strange-looking hats people like to wear. When you look more closely, you will notice that the style of these unique hats often changes from one region to the next. As a matter of fact, until a few years ago, locals were able to tell which village somebody came from just by looking at their head wear.

In this large gallery we have collected photos of the very unique hat styles you will see all through Peru and Bolivia. Many of these hats really amused us.
Many of these rather unique hat designs match the traditional weavings and embroideries, that the locals like to attach to their jackets and skirts, very well. Therefore, you would think that the hats were part of the indigenous costume since pre-Columbian times.
But there you would be wrong: the hat, as worn today, is a European creation and was unknown in Latin America until the arrival of the Spanish conquistadors. Before that some cultures wore knitted or woven head covers, but never shapely hats like they do today.

The Bowler hat is very typical for Bolivia, you don’t see many in Peru (except close to the border). They usually have two decorative tassels on one side, sometimes simple wine corks.
Why are Women in Peru and Bolivia Often Wearing Men’s Hats?
Depending where you read about it, there are two slightly different stories of how brimmed hats became the fashion for women throughout Peru and Bolivia. At the end of the nineteen-hundreds there were many British in this part of the world. The bowler hat was the trendy item at the time; every man owned one and wore it daily.
So there was also constant demand for new bowler hats. Now this is where the stories drift slightly apart:
- version 1: a local merchant imported a large order of bowler hats in sizes too small for most Europeans;
- version 2: a merchant ordered bowler hats in England and the shipment contained too many brown hats – which nobody wanted to buy. A man’s hat had to be black.
Maybe there’s another version: that a merchant received a shipment with too many brown hats, and that he ordered too many small sizes. After all, the locals are usually of smaller build, with smaller heads…
Anyway, the clever salesman went out and convinced some local women that the stiff felt hat was the latest fashion item for women in Europe. Once the first women were seen with these in public, every other woman who wanted to be recognised as fashionable had to have a small brown bowler hat perched on her head.
Please click thumbnails below for a larger photo with description.
- All dressed up for a religious parade in Sucre – of course with a decorated brown bowler hat.
- The lead dancer of the parade in Sucre wore rich gold decoration on her Bowler hat.
- I think this was actually a man wearing this unusual hat (in Tarabuco/Bolivia).
- At Tarabuco I observed several women wearing tall felt hats with a colourful pompom on top. This one takes the prize for the best beaded front decoration.
- Rear view of one of the tall black felt hats women wear in Tarabuco in Bolivia.
But you still see some people, particularly men, wearing knitted woollen caps. In Peru and Bolivia, it seems to be a ‘must’ only for most women to wear something fancier on their head. Their unique hat often expresses their sense of fashion and individuality. And it’s a great way to show off skills and imagination with handicraft, if they decorated the hat themselves, which most seem to do.

You can’t be hatless if you join in the celebrations of Ollantaytambo.
Please click thumbnails below for a larger photo with description.
- Around Pisac (in the Sacred Valley) and Cusco you see many women with these flatish hats, which have a square cloth on top with a fringed edge.
- Sometimes the top of the flat hats in Pisac are richly decorated with small beads.
- Only around Ollantaytambo can you find these inverted (bowl shaped) hats. They are either decorated with woven ribbon inside or have a ‘full silk flower garden’ growing in them. Yasha even saw a fruit bowl.
- If you’re daring you wear the Ollantaytambo hat on a coquettish angle – all the better to show of the inside.
- One of the Ollantaytambo bowls filled with silk flowers.
- Isn’t he a cute boy with his colourful straw hat?
- One of the male dancers in Ollantaytambo.
- Another one of the male dancers in Ollantaytambo.
- Red is the dominant colour in Ollantaytambo – in such strong shades as you only get from modern synthetic fibres.
- A street vendor in Cusco. This shape hat seems to be more typical for the town. It still has a ribbon decoration on top similar to the ones found in Ollantaytambo.

Did I say red is the favourite color in Ollantaytambo? Another thing I noticed: oversized safety pins make for a cheap and shiny accessory.
There is the Straw Hat and the Straw Hat!
For many, the hat is the most expensive and luxurious item they possess. In regions where felted hats are all the rage we often heard that ‘poor people’ wear straw hats. This might be true if they have a cheap and coarse straw hat with few adornments. But, in the north of Peru, hats from woven grass are so finely crafted that they can be rolled up (without damage!) to fit through a ring.
The better examples of these straw hats come from the town of Celendin, and can easily cost in excess of $400-500! This is a small fortune in a country as poor as Peru. Straw hats are also much cooler and lighter to wear in warmer climatic zones. That’s why people prefer them in the lowlands of both Peru and Bolivia.
Please click thumbnails below for a larger photo with description.
- So many hats to choose from – market in Arequipa.
- In Ayacucho these tall straw hats, complete with a very wide ribbon, seem to be the local fashion.
- Three cheese vendors at the market in Ayacucho – three times the same hats.
- In Celendin, where they produce the finest straw hats, the local plaza is decorated with an oversized straw hat.
- Local women in front of the cathedral of Cajamarca.
- On our way from the Colca canyon to the Sacred Valley we stopped in a small town to stock up on vegetables. We noticed that most local women wore straw hats with broad colourful ribbons stitched to them, and sometimes even large bows.
- In this photo you can see that the colourful ribbons on women’s hats came in all shades and colours: purple, green, orange, red, and even gold.
- Look how far the ribbon dangles down on the side of her head. This one in bright gold.
- Not everybody in Yauri was wearing a hat with a colourful large ribbon decoration – some were more subtle.
- Three hats, three styles, all worn with pride.
All photos in this post are street photography, sometimes taken out of the moving vehicle, hence the occasional lower quality. From these pictures you might think that only older women are continuing these hat fashions. No, you see plenty of young women and adolescent girls with similar hats. The only difference is that they often wear a small hat, sitting at a coquettish angle, ready to fall off any minute – if it wasn’t secured by a thin elastic under their chin.
Please click thumbnails below for a larger photo with description.
- This bronze statue in Cusco is a very good depiction of a typical local woman.
- The typical hats of Raqchi seem to be always combined with a burgundy coloured jacket, which has bright blue and white embroidery and fancy embroidered elbow protectors.
- The ruins of Raqchi are south of Cusco. Here most women wear flat ‘flying saucers’, which are embroidered on the top and around the rim. They also wear unique elbow protectors on their sleeves (I hadn’t seen these elsewhere). Since it’s not that far from the border with Bolivia you also see some Bowler hats.
- The Bowler hat of this woman in Raqchi isn’t very special – but look at the embroidery on her sleeves!
- In Chivay (near the Colca Canyon) they put fancy hats even on their concrete statues.
- Also photographed in Maca: three hatted people having a chat.
- I photographed these 2 women walking their Alpacas in Maca, near the Colca canyon. They wear white hats with a wide ribbon made from silver sequins around it. They also feature an oversized rosette.
- Closer to the Colca canyon women wear white hats with rich embroidery. And who’s sticking out with no hat on her head?
- I photographed this passing woman in Arequipa, yet her style of hat tells me that she is from the Colca canyon, most like from Chivey.
- Carnival celebrations in Luricocha.
Well, we want to encourage you to observe the little things on your journey. The regionally unique hats of Peru and Bolivia are certainly one of these details.
And why was this post written by a man?
Anybody, who knows my past, will know that I used to deal in fashion accessories, mainly custom jewellery parts. During that time I developed a keen eye for fashion and what women around me are actually wearing.
A recommended article for further reading
An amusing and well written article in the Sydney Morning Herald

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A close-up of an old woman with one of the white embroidered hats so typical for the Colca canyon.
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Thank you! Lovely Peruvians and Bolivians, and a lovely piece of reportage. Wish you and first cook and only wife best of everything